Merchandising Your Accessories

by Amber Hart February 26, 2020

Helpful Resources

Our goal at Poppy Lane is to keep our prices as low as possible in order to help you make the biggest margin possible.

Part of keeping our prices low means eliminating expensive packaging that most stores throw away. This means your order will come packed in a clear "no frills" poly bag so that you can decide how you would like to package and present to your bride. Below are some helpful resources we suggest for sourcing both your packaging and displays!

Merchandising and Displays:

Merchandising your accessories can really help with sell through! Brides gravitate towards pieces that are being shown in a beautiful and cohesive story.

We get asked all the time what we use to merchandise our pieces at Bridal Fashion Week and in our store. To make things easier we have compiled a list of some favorites for you with links to shop! We hope this helps make your accessories sales go through the roof!

Earring Stands:

T-Stands:

Mirrors:

Display Boxes & Trays:

Heads:

Straight pins (for pinning to heads and to trays):

Packaging:

Earring Cards:

Tissue paper:

Gift bags:

Jewelry boxes:

Custom Stickers

We recommend adding a custom sticker or ordering a custom stamp to stamp your box with your store name:

Maintenance and Repairs:

It happens to all of us - a tiny stone pops off or a link/jump ring comes undone. Don't stress! No need to waste postage and time on sending pieces back and forth - most of these are a super easy fix. It helps all of us keep our prices as low as possible if we can work together to fix some of these inevitable minor things in house. Here is a list of our favorite maintenance products to have on hand for all accessories: